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13 March 2024

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cereal bowl

Shrinkflation affects Australians amidst cost-of-living crisis

Australia, Business, Politics, HealthBy News Cop13 March 2024

Shrinkflation occurs in packaged foods and items, with cereal being the most common repeat offender. Source: Pexels. A recent study from Deakin University found that a number of Australian cereal boxes have decreased in size, but increased in price — a strategy known as shrinkflation. Many customers have reportedly felt packets at supermarkets feeling and…

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