Romance scams are increasing and with them financial losses for victims, the National Scam Centre says.
In the lead-up to February 14, and Valentine’s Day, the centre released its final 2025 quarterly statistics that reveal an increase.
More than $28.6 million was taken from 1330 victims was lost to romance scammers in 2025 in what is one of the country’s most financially and psychologically damaging financial crimes, the centre says.
The figure represents a 21.8% increase in romance scam-related losses.
The centre says more than 80% of romance scams happened via online contact such as social media, dating platforms and forums.
Australian Competition and Consumer Commission (ACCC) acting chairperson Catriona Lowe explains that these scammers have been carefully rehearsed to build trust quickly and shift conversations toward requests for money, gifts or personal information.
“Romance scammers operate all year round but the lead up to Valentine’s Day is a good time to have a heart-to-heart with loved ones and build awareness of how these scams work,” she says.
“Criminals exploit technology, trust, and emotion for financial gain. Reporting suspicious activity to Scamwatch and sharing what you know can stop them from causing further harm and protect others.”
People are urged to access resources on Scamwatch to provide support to loved ones who may be targeted by scammers, including red flag signs, conversation starters and the manipulation tactics deployed by scammers.
ROMANCE SCAM PLAYBOOK
The anti-scam centre wants Australians to be alert to the common elements of a scam and to check first with a friend or family member before sending money or sharing details.
They create a fast emotional bond: they may come off as attentive or understanding with mirror interests.
They move conversations off platforms: Requests to switch from dating apps or social media to private messaging services are so they can avoid detection.
Avoid face-to-face contact: A scammer’s typical explanation why they cannot meet in person includes working overseas, military service or sudden travel restrictions.
Financial requests: these may start small at first and include asking for money for emergencies, investments, travel, gifts, cryptocurrency or gift cards.
Applying pressure or secrecy: Scammers may discourage you from talking to friends or family, or suggest the relationship is private or special.
“These criminals will not only steal money they cause significant emotional trauma often leading to mental health crisis and family breakdown,” Lowe says.
“Always check in early with family and friends about online relationships as scammers will isolate you to make you believe what they say.
“Do not send money, cryptocurrency or gift cards to someone you have
not met in person. Never take investment advice from an online contact.”
“Talk to someone you trust, report suspicious behaviour, and contact your bank immediately if money has been sent.”
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