Convenience store chain 7-Eleven has announced that they are entering the beauty world with a limited-edition body scrub that is made from the retailers famous $1 coffee.
The body scrub has been created from the exact same Arabica and Robusta beans that coffee drinkers have been so used to at the local 7-Eleven. Australian actress and influencer Olympia Vallance has been named the face of the campaign which was collaborated on with Adore Beauty.
Ms Vallance said that the product is a great way for people to bring coffee into another part of their lives.
“Coffee and skincare products are two things I can’t live without, so being the face of 7-Eleven’s Coffee Body Scrub was a no brainer,” she said.
“Now I can exfoliate, rejuvenate and caffeinate with the same great coffee Australians have been enjoying for years.”
According to 7-Eleven over 71 million cups of $1 coffee are sold throughout Australia each year and this new venture is a way to bring their coffee to a new audience. The scrub is made in Australia, vegan, and cruelty free while also being 100 per cent naturally derived.
Usually, a coffee scrub can retail anywhere form $10 up to $50 however 7-Eleven has carried over the $1 price tag to the beauty product. People can purchase the coffee scrub from Adore Beauty but only one is available with a purchase over $20.
There have been mixed reactions to the unexpected collaboration with Twitter user @angellenise saying “We don’t need any more celeb-founded beauty lines and we CERTAINTLY don’t need a coffee scrub from 7-Eleven”. While @OSCEEzY seemed to make more light of the situation by saying “7-Eleven just launched their own coffee scrub for $1… ELLE OHH ELLE”.
The coffee scrub will be available from March 22 on Adore Beauty while stocks last.