Valley groups will be able to improve their use of social media at a workshop at the end of June. Photo: stock
Lockyer Valley community organisations that regularly use social and online media to get their word out will soon get some help.
Lockyer Valley Regional Council and the CPR Group are hosting a digital and social media marketing made easy workshop for organisations.
Councillor Anthony Wilson says the workshop is an excellent opportunity for organisations wanting to learn more about how to successfully market their group — and how to use today’s digital tools to get there.
“Digital and social media certainly offers so much for these organisations, including being a cost-effective way to communicate and grow.
“However, it also comes with potential risks that must be considered,” he says.
DETAILS
WHEN: Thursday, June 26.
TIME: 5.30pm arrival for 6pm start.
WHERE: Laidley Sports Complex (see map below).
NB: Registrations close 5pm on Friday, June 20.
To secure a limited seat, email [email protected]
“This workshop is both free and hands-on and will cover a range of key topics, such as marketing fundamentals, volunteer recruitment, the effective use of social media, and just how to develop actionable marketing strategies.
“Marketing is all about telling a story – one that targets the right people and communicates why your group matters so they join, stay and donate their time, money or knowledge,” Cr Wilson says.
“There are many tools that make this easier such as websites, social media, smartphones and AI (Artificial Intelligence). However, many organisations still struggle to take the first few steps.
“This will be a fast-paced session but don’t let that deter you,” he says.
“You will leave with a clear framework for consistent communication and the simple steps you can turn into action immediately, fresh content ideas and the confidence to grow your marketing reach.
“If you are part of or know of a non-profit organisation that struggles to effectively use social media, I would certainly encourage you to consider this workshop,” Cr Wilson says.
