Most parents want less alcohol ads on TV, and during sports games, in a new survey commissioned by the Foundation for Alcohol Research and Education (FARE).
The poll covered 2015 people in February with 75% of respondents wanting less alcohol ads on TV and 82% favouring limiting such ads when children are watching, including sports games.
The Australian Communications and Media Authority (ACMA) is reviewing the alcohol advertising rules contained in commercial TV’s Code of Practice to see if the code is working; public comments are welcome until April 30.
FARE chief executive officer Ayla Chorley says the rules are failing and that the ACMA needs to act for parents and children.
“There is strong evidence that marketing influences alcohol consumption and alcohol continues to cause significant harm across Australia, including poor health outcomes and increased domestic, family and sexual violence,” she says.
The Code was developed by commercial FTA networks through their industry body, Free TV Australia.
(Earlier this month, Free TV argued that new restrictions on gambling ads, and during games, could affect their advertising revenue and called for the abolition of the Commercial Broadcasting Tax; click here to read their statement)
Chorley says the responsibility for managing exposure to alcohol advertising should not rest with the public (parents).
“A major loophole in the current rules continues to allow alcohol advertising during sports broadcasts, resulting in millions of exposures of children to these ads.
“Our latest polling shows the majority of the community want to see
the sports loophole closed and fewer alcohol ads on television.”
PARENTS’ FEAR
Canberra parent William Spaul frequently watches sport with his son but says he often turns it off due to the incessant alcohol ads.
“The loophole permitting alcohol ads during sports programs means the Free TV Code is like a safety net with a big hole in the middle,” he says.
“The Code lets children down at the times they need the most protection.
“Children should not be required to watch alcohol ads when they watch sport, watch TV in the evening or during the day if they miss school due to being unwell.
“Children deserve better; closing the loophole will protect children, now and for decades to come.”
The community can have their say until April 30. Learn more about how and why to make a submission on FARE’s website.
NEED HELP?
If you or someone you know needs support, please call Lifeline (13 11 14), the National 24/7 Alcohol and Other Drugs Hotline (1800 250 015) or 1800RESPECT (1800 737 732).
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