Digital cryptocurrency exchange Bitget is turning to pizza to poke fun at, and reject, constant predictions of death for bitcoin.
The universal exchange (UEX) platform launched its global Bitcoin Pizza Day 2026 brand campaign, Flip the Slice, centered around a music video, The Infinite Flip.
The campaign flips the “crypto is dead” claim made by sceptics into a tongue-in-cheek anthem for them, Bitget says.
It’s core theme features a transition from a single moment, or “Flip the Slice” as they say, to an endless cultural loop, or “The Infinite Flip”.
That Flip the Slice moment could be a specific event like a market crash, viral “crypto is dead” headline or a meme trend, and flip it into momentum.
The Infinite Flip loop takes that idea and stretches it across cycles: crypto has been declared “dead” hundreds of times yet every time, it serves less as an ending and more as a reset, stress test and ultimately fuel for the next comeback, Bitget says.
The flip is represented by how the online community reframes every so-called “death” as the starting line for the next chapter.
BITGET MARKETING MOVE
Ignacio Aguirre Franco is chief marketing officer at Bitget: “The Infinite Flip is intentionally tongue-in-cheek,” he explains.
“Bitcoin has been declared ‘dead’ hundreds of times but in our campaign, critics’ claims become story beats instead of conclusions.
“We’re acknowledging sceptics’ narratives with humour and fun, flipping them, and using them as fuel,” he says.
“Every death headline is just the prelude to crypto’s next comeback. Across all campaign activities, this ties back to one core idea: crypto keeps flipping forward.”
This campaign is extending beyond the video into offline events worldwide, featuring slice-flipping themed interactions and limited-edition Pizza Day merchandise.
As part of the campaign, Bitget’s “Boxed for Opportunity” initiative delivers selected Web3 resumes to industry partners via pizza boxes, turning a nod to crypto culture into a tangible career pathway for young talent.
ABOUT BITGET
They claim to be the world’s largest Universal Exchange (UEX), serving over 125 million users with access to over two million crypto tokens, 100+ tokenised stocks, ETFs, commodities, FX, and precious metals such as gold. They have also teamed up with UNICEF to support blockchain education for 1.1 million people by 2027.
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