The restaurant chain pulled out of Russia because of the invasion on Ukraine; however, the stores have now been rebranded with McDonalds now McGone.
After the company came under Russian ownership, the name McDonalds was ousted for “Vkusno I Tochka”. Translated into English, it means “Tasty and that’s it” or “Delicious. Full Stop” while their new slogan is “the name changes, love stays.”.
Majority of the menu items will be the same, with the exception of names starting with “Mc”. Vkusno I Tochka CEO Oleg Paroyev said their goal was to ensure “our guests do not notice a difference either in quality or ambience”.
McDonald’s ceased operations of over 850 stores throughout Russia in March and in May sold them to Alexabder Govor, a businessman who had 25 franchises in Siberia according to the Los Angeles Times.
The fast-food giant left the country after more than 30 years, citing the Russian invasion on Ukraine not “consistent with McDonald’s values”.
“The humanitarian crisis caused by the war in Ukraine, and the precipitating, unpredictable operating environment, have led McDonald’s to conclude that continued ownership of the business in Russia is no longer tenable,” a company statement said.
It’s expected over 200 of these new stores will be opened by the end of the month, while 15 will be open by Sunday says Paroyev who also said all 62,000 employees, who once worked for McDonald’s, were offered positions at Vkusno I Tochka.
The interiors and equipment of all the stores will remain the same, with the McDonald’s logo to be removed from everything.
The new symbol represents a different era of fast-food within Russia, however company representatives have said they will have to find a new supplier for the soft drinks as Coca-Cola products and stocks are running low.
The store opened in Pushkin Square, the exact same location where McDonald’s first opened in Moscow back in 1990.
Opening back in the 90s signified a new era for Russia, with the collapse of the Soviet Union only a year later, McDonald’s represented a western influence within the country.