Kamala Harris’s campaign for the top office in the White House received a star-studded endorsement from Taylor Swift. Picture: Wikimedia Commons
Taylor Swift’s immediate Instagram endorsement of US Vice President Kamala Harris for the White House after Tuesday’s presidential debate drove at least 337,826 users to visit the vote.gov website.
The website is run by a US federal agency known as the General Services Administration in partnership with the US Election Assistance Commission.
The site includes information about how to register to vote and cast a ballot and directs users to state sites where they can register.
In her post, Swift wrote that she would vote for Harris and Gov. Tim Walz, her Democratic running mate, according to US media outlet CBS
“I’ve done my research and I’ve made my choice,” Swift wrote.
“Your research is all yours to do, and the choice is yours to make. I also want to say, especially to first time voters: Remember that in order to vote, you have to be registered!
“I also find it’s much easier to vote early,” she posted, and included a link to the website.
A spokesperson for the GSA said that 337,826 users visited vote.gov through Swift’s link the following day.
Harris’s campaign soon began selling Harris-Walz friendship bracelets, the fashion accessory that millions of Swift fans have worn to her Eras Tour around the world. The bracelets sold out in a day.
Swift has demonstrated an ability to get her supporters to register to vote in the past. In 2023, she urged fans to sign up at vote.org, and more than 35,000 people answered the call.
In her endorsement of Harris, Swift wrote that the vice president “fights for the rights and causes I believe need a warrior to champion them” and called her “a steady-handed, gifted leader”.
She signed her post “Taylor Swift, Childless Cat Lady”, a reference to comments by Sen. JD Vance, former President Donald Trump’s running mate, made in a 2021 interview.
Vance also questioned the impact of Swift’s endorsement on Fox News, claiming that a billionaire celebrity was unlikely to have much influence.
