Take pride in your city is the message of a new Cumberland City Council anti-litter campaign to boost greater civic pride among businesses and residents.
Council is distributing multilingual material such as shopfront stickers and flyers to promote the “Our City, Our Pride” campaign message.
It says that as part of a pilot program, a council team will target business areas, starting in Wentworthville, to encourage them to display the campaign signs in their shops.
Council says it wants the community to play a greater interest in the appearance of streets, town centres and public spaces.
Cumberland Mayor Ola Hamed believes that collective action will have a lasting impact on the area.
“The campaign aims to improve awareness of council’s clean-up services, the correct use of public place bins and waste service practices while also promoting cleaner streets and public spaces to foster a more liveable environment,” she says.
‘TAKE PRIDE IN YOUR CITY’
This initiative marks a collaborative step forward in making Cumberland a cleaner, prouder, and more connected community.”
“This campaign is about much more than tidying up. It’s about empowering people, strengthening community pride, and continuously creating a cleaner Cumberland for everyone.”
A six-month social media and digital banner initiative was also launched to raise awareness among residents of council’s clean-up services.
The campaign features multilingual material while four waste trucks have been newly outfitted with decals.
As part of the campaign’s phased approach, the pilot program at Wentworthville Town Centre will be assessed on its effectiveness, with plans to expand the initiative across Cumberland based on the results.
For more information about council’s waste and resource recovery services, visit www.cumberland.nsw.gov.au/bins-waste-and-recycling.
NEW GREEN SPACE FUNDING
Meanwhile, the council says it has secured state funding under the Metropolitan Greenspace Program for two public green space projects.
The NSW Government is giving $150,000 for a new display garden of global edible plants at the Auburn Botanic Gardens while $70,000 has been given to fund the design for an upgrade of Hopman Street Park.
The council is matching the funding for both these projects.
The new display garden at Auburn will feature raised garden beds, plant identification signs, new footpaths, park furniture and a nature play area.
Design work for the upgrade of Hopman Street Park will be guided by the Prospect Pipeline Corridor Strategic Masterplan, council says.
The concept calls for rest areas, habitats for animals, birds, and insects and new pedestrian and cycling paths across the Lower Prospect Canal Reserve (including a new connection between Hopman Street and Macquarie Street).
Cr Hamed believes these projects will have a lasting impact.
“This funding is a major step forward in our commitment to creating vibrant, sustainable, and accessible public spaces for our community,” she says.
Click on the following to visit the Cumberland City Council website: https://www.cumberland.nsw.gov.au/.
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